London is one of the most exciting of places, but also one of the loneliest of places. Face of Loneliness is a social campaign calling out all Londoners to face their own loneliness. It encourages to embrace loneliness as a shared experience, particularly in a bustling metropolis like London. Moreover, it introduces Meetup.com as more than just a resource for travelers but as a daily tool for forging connections and discovering events. This campaign’s aim is to educate people about loneliness in an informal, positive and relatable way, using people at the center of it. It showcases that loneliness doesn’t have a face: the smiliest, happiest looking people also feel lonely. You won’t find one sad face in this campaign. We are all united in loneliness.